The Pantry Underwear at Liberty

Located in a new space on 2, The Pantry Underwear curates a collection of cult names and emerging brands to offer a one-stop destination for every lingerie need - right at the heart of our Regent Street store.

The Pantry Underwear Islington boutique was launched in late 2016 by Eloise Rigby, who followed her dream to create a multi-brand underwear shop that placed an expert focus on fit, without compromising on style. With this ethos in mind, the shop-in-shop at Liberty London is the ultimate underwear destination for all women, a low-key space that makes shopping for essentials - and elevated styles - a pleasure.

“Liberty endorses unique brands, and curates them in an interesting way, which in turn encourages loyalty from their customer base” Eloise told us, “The Pantry Underwear shares the same ethos - as 'The Everyday Underwear Shop', we aim to offer the best daily bras at a reasonable price, alongside up and coming designers, to ensure that our customer base returns for staples and for specials!”

Through our new store within Liberty, we are most looking forward to reaching even more members of the London female community, as well as those visiting the historic department store. "

Stocking A-K cup sizes and housing the likes of Triumph, Panache, Calvin Klein and exclusive lines from Bower swimwear, Born Nouli activewear, The Nude Label, and Dora Larsen’s Liberty print inspired lingerie, The Pantry Underwear at Liberty London also offers expert bra fitting around the clock.

“Customers can expect non-intrusive and consultative service from The Pantry Underwear,” says Eloise “All staff members are trained in bra fitting, but are more than happy to simply check the fit of a bra that a customer chooses to try, and we will not enforce a traditional fitting environment unless the customer asks. There are no individual brand champions, and we are trained to objectively fit our full range of bras.”