Roundup
Womenswear

The SS18 Roundup

We sketch the key trends, brands and highlight newness for the season ahead

Shop Women's

@LibertyLondonWoman

Our newly renovated two-floor womenswear department has already hosted Sarah’s List, a forward-facing retail offering for exciting emerging British design talents identified by esteemed fashion critic, Sarah Mower - and now 21 new womenswear brands join our painstakingly nurtured roster for the season ahead. Read on for just some of the highlights, trends and newness for Spring/Summer 2018.

THE TRENDS

Call us bananas, but team Liberty revelled in the strong blast of sunshine yellow that featured in the Spring/Summer 2018 collections. Across all categories - from womenswear to jewellery and accessories - this optimistic shade was key in a season rich in boldness and resilience. Yellow is a gutsy colour for strong women - sunflowers, not wallflowers - and we reckon its warmth is just the thing to light up the year ahead.

Less fleeting trend than hardy perennial, florals always bloom for spring. This season’s crop, however, is especially powerful. From Marques Almeida and Marni, to APC and Acne many of Liberty London’s favourite houses arranged their florals to create an aesthetic tension between these quintessential signifiers of femininity and the progressive and future-facing innovation evident in the cut and silhouette of their pieces. Blooms reborn.

Whether in lurex, metallic mesh, sequin or paillette, the new season collections were liberally spritzed with lavish glitz. What shone especially bright for the team at Liberty London were pieces that hinted at depth as well as surface; the wistful encrustations of embellishment at Dries, the counter-intuitive primness of The Vampire’s Wife, and the artistic exuberance of Petar Petrov were just a few of our high-shine highlights here.

Whoa! That’s a pretty unreconstructed trend tag. What we meant to say was that the human body - specifically, images of the human body – are the fashion décor of choice this season. From Redone’s awesome Cindy Crawford hoodie to Vivetta’s fabulous silhouette hemmed shirt dresses, images of the human form add external emphasis to the forms within the clothes. Both Francesco Risso at Marni and Jonathan Anderson at Loewe (and his own line) played with human graphics, while Rosetta Getty homaged the art of Georgia O’Keeffe. And we loved Raf Simons’ reissue of Calvin Klein’s iconic Brooke Shields campaign on a ringer tee. So as we said - bodies are hot.

One of fashion’s most utilitarian garments - first designed for soldiers at war - has advanced to become one of its most versatile. The trench offers volume and protection, and in the hands of progressive designers also becomes a fabulous fulcrum around which to build any outfit. We especially admire Rejino Pyo’s double-breasted counter-coloured pocket trench, Rick Owen’s diagonal hemmed oversized gun flap trench, Stella Jean’s tee-sleeved trench and AWAKE’s optical illusion single-vent trench. These and many more freshly rethought examples await at Liberty London.

Who says ears can’t make noise? At Liberty London we have noticed an increasing clan of customers who are drawn to boldly sized, quirkily designed fashion-forward earrings. To meet their desires our selection for the season features Liberty London exclusives, including Lele Sadoughi, Anne E Alex and Mounser, as well as strong fashion pieces from houses including Missoni, Etro and Peter Pilotto. This is a trend you’ll be hearing more of.

THE BRANDS

Liberty London is delighted to be the only UK bricks and mortar palazzo to host one of the coolest new labels out of Milan: La Double J. US expat turned queen of the Milanese fashion ratpack JJ Martin has used her maximalist sensibility to create a collection that nods to the decorative lushness of haute-bourgeois mid-century Italian fashion, yet wears totally modern. After a hugely successful pop-up experiment last season, La Double J is now an official member of the Liberty London family.

When flame-haired fashion innovator Sonia Rykiel opened her first store in Paris, it was barely 100 metres from the site in Saint Germain that was the flashpoint for student revolution that very same year - 1968. To mark the anniversary of both events, Liberty London is partnering with Sonia Rykiel to host a literary salon dedicated to examining the state of feminism, empowerment and cultural emancipation in 2018. An exclusive capsule collection will be its wearable souvenir.

Inspired by her travels through Asia, retired model Hayley Menzies started her eponymous brand in 2011. Just a few years after she sold her first knit wraps, throws and blankets from a stall in Portobello market, the journey of her brand sees Hayley Menzies touch down at Liberty London in 2018. Using only ethically sourced recycled vintage furs and the finest yarns, Menzies’ quirkily luxurious knits are a welcome addition to London’s finest womenswear address.

Peter Adler’s labour-of-love jewellery house Pebble London has long been a go-to for fashion’s best-connected cognoscenti. Now Liberty London is proud to announce an exclusive pop-up collaboration with this usually by-appointment only brand. Adler will be transforming a corner of the store into an outpost of his fabulous bazaar of a studio, complete with a selection of his bold, signature pieces that draw on materials and decorative traditions encountered on his travels across the globe.

Liberty London

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