The SS18 Roundup

Your go-to guide for the season ahead

Shop Men’s


Having recently undergone a complete transformation, our reenergised menswear space is jostling with 21 new brands, offering up fresh designs for Spring/Summer 2018. Curated, cultured and considered, we sketch just some of the highlights, trends and newness that awaits to be discovered on LG.


Early ‘90s sports tops and blousons, quintessentially banal, have become the signature garment for creative normcore in menswear. Fendi cast its own version in leather, Balenciaga teamed its furled technical jackets with bleached black denim, while Valentino incorporated organic cross stitching and a vowel-free retro logo.

The most powerful colour this menswear season is no colour at all. From Lemaire to Gucci to Acne to Fendi, our buying team was consistently drawn to often oversized pieces in white. Less blank canvas than bold statement, white is 2018’s stainless statement steal.

Broad vertical stripes - an amalgam of rugby and deckchair - are a 2018 trend worth tackling. Prada, Balenciaga, AMI and Joseph all defined their man against powerfully delineated top-to-bottom contours.

The writing’s on it all: from Gucci’s ‘Never Marry a Mitford’ to Etudes’ ‘Cherchez le Garcon’, menswear’s prime designers continue to ooze text appeal. Alongside them, seasonally fleeting visual codas - think Loewe, JW Anderson, Kitsune and Helmut Lang - provide graphic illustration.

Wearing squares is a menswear staple - it’s the scale and type of check that ebb and flow every season. For 2018, the reclamation of Burberry’s house check signalled a broad front of boldly drawn chessboard patterns that ran from Fendi and Calvin Klein to Gucci and beyond.

Military design’s utilitarian logic has long-catalysed an irresistible advance, from martial service to civilian life. Designers continue to manoeuvre their own creative concerns around military templates. For 2018, we were conquered by JW Anderson’s bombers, OAMC’s peacenik camo shirting, and Balenciaga’s oversized battle tunics.


One of British fashion’s boldest iconoclasts - and earliest proponents of sustainable fashion – returns to Liberty London for 2018. Katharine Hamnett has rebooted her long-lamented label in a plucked-from-the archive collection of menswear, womenswear and unisex clothing that will be carried across the store.  Naturally every garment comes in organic and sustainably sourced fabrics. Choose Hamnett!

Roaring into Liberty London for 2018 is the 1924-vintage British motorcycling brand Belstaff. Overseen by Delphine Ninous, Belstaff is a forward-facing heritage brand: as well as the label’s moto-classics and collection pieces, Liberty London will carry the up-to-speed technical line Origins. To celebrate the touchdown, an exclusive run of the brand’s iconic Roadmaster jackets has been created. Featuring Liberty print patches, just 10 will be available.

Since its foundation in 2009, Saturdays NYC has ridden a swell of success, establishing a successful magazine title, menswear line and lifestyle brand. For 2018, Liberty London is stoked to welcome the brand to the capital line that carves its way through the intersection of urban reality and ocean-borne escape. Get on board.

From fashion-focused denim specialist to ready-to-wear all-rounder, Natural Selection is the quality-conscious London label from John Park. Clean-lined, modern design and advanced construction come together with superior textiles, maintaining a strong pull towards the Japanese selvedge denim on which it made its name – a name plucked from Charles Darwin’s seminal text, no less!

Liberty London

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