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Icons of 20th century design - why a Max Mara overcoat is the ultimate, eternal investment piece.
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Max Mara: One Great Coat Max Mara: One Great Coat

Max Mara: One Great Coat

Icons of 20th century design - why a Max Mara overcoat is the ultimate, eternal investment piece.
Read more
One Great Coat
Max Mara

One Great Coat

Icons of 20th century design - why a Max Mara overcoat is the ultimate, eternal investment piece.

Max Mara coats are named Icon for a reason. The Italian company launched its first camel coat in 1981 and, in the forty years since, the kimono-cut piece with traditionally masculine detailing has become the archetype of its genre. Beloved by celebrities, royalty and fashion editors alike, in the year of the brand’s 70th anniversary, a Max Mara coat is one investment piece you can be certain will never go out of style.

Teddy Bear Icon Coat

Introduced in 2013, the Teddy Bear Icon coat quickly earned its heroic status, holding its own alongside the label’s signature camelwool overcoats. This coat offers an extra layer of extravagant cosiness with its highly-textured, wool-silk weave, oversized lapels and enveloping, double-breasted silhouette.

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101801 Icon Coat

Forty years of wearability marks Max Mara’s original 101801 coat as essential in the wardrobe of every classic fashion devotee. Designed by French couturier Anne-Marie Beretta and unchanged since its 1981 launch, the slouchy-yet-cinched shape remains the epitome of timeless simplicity, continuing to reign out of the reach of passing trends.

Every 101801 coat takes 245 minutes to put together with 73 operations required, from laser-cutting each individual piece to hand-sewing the logo-engraved buttons. Chic, clean and immortal, this is one item to pass on from generation to generation.

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Manuela Icon Coat

Originally introduced in 1988, the Manuela coat is a vital part of the label’s Icons collection. With a wrap-around silhouette and cinchable waist, Manuela offers a more streamlined, classically feminine cut. In Max Mara’s trademark, downy-soft camelwool, this is the ultimate blanket coat – decades-refined luxury, suitable for everyday life.

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