A fast-growing movement on our menswear floor, Japan’s design talent is entering a new age. And now, it’s not only the avant-garde names carving out a path with staying power. As the nation’s creative history is sewn into contemporary, craft-driven designs, brands from Needles and Beams Plus, to indigo authority Blue Blue Japan are seeking fresh innovation through approachable lifestyle wear. To get inside the craft of it all, we meet menswear’s kings of cult…
Born out of Japan’s taste for Americana, Beams Plus has been weaving innovative modern touches into vintage-inspired staples since 1976.
“Japanese people are highly conscious and interested in fashion, so I think this naturally raised the level of Japanese menswear brands. The preservation of textile manufacturing industries throughout Japan means there are many skilled craftsmen. It's always surprising to see modern wear made from traditional techniques, and vice versa”
Splicing together streetwear with frontier flavours, Needles calls upon traditional textiles for an unexpected play of past meets present.
“Traditional craft is simply a way of life in Japan – it’s the way things have always been. Craft isn’t always adapted to fit modern trends, however, sometimes current trends find touch points in traditional Japanese design.”
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Blue Blue Japan
An authority on traditional indigo dyeing, Blue Blue Japan upholds time honoured practices to create lasting pieces with a life of their own.
“Blue Blue Japan items grow a nuanced colour and texture that reflects the wearer’s lifestyle. To ensure the authenticity of Japanese traditional craftsmanship, all items are made in Japan, cherishing Japanese traditional art and craft while relentlessly seeking new ways to provide a personalised experience.”