Feature
Little Liberty

Future Fashion

Meet the earth-conscious labels making ethical clothing for kids cool

Shop All Kids

Something is stirring in the world of childrenswear – and fortunately, this something has the planet on side. As fashion gains a conscience, so does its miniature counterpart, with the realities of fast-growing little ones and the disposable nature of kids’ clothing becoming all too apparent. Now the industry is taking notice, proven by a palpable shift towards sustainable fabrics and mindful production that’s far more than just a trend. To get to the root of the movement, we talk to the earth-friendly labels making conscious kidswear cool.

Mini Rodini

“When my first son was born, 15 years ago, I couldn’t find inspiring or fun clothes for him. I wanted something else and decided to do it myself, without compromising on sustainability. I don’t want to compromise with ethics.”

“For me, making kids’ clothes without compromising on social and environmental aspects of the production is super important and part of the Mini Rodini’s DNA. Our collection is made from 100% sustainable materials and me and my team have worked hard for this. We also put a lot of work into rigid controls of chemical use and tracking.”

“We as consumers have to be more aware! It’s not enough to only buy organic cotton – if it’s not certified, it could mean the cotton is organic, but we could still have hazardous chemicals in the production. And we should start buying other fibres, it is dangerous for our eco systems to produce so much of one kind of crop, Tencel and linen are great alternatives to cotton.”

Bobo Choses

“Our neighbours produce our clothes; for me, to have this kind of community is very important. We can check the quality because they come to our headquarters and we go to the ateliers. Almost 90% is made local and I think it’s the future.”

“We have to be more conscious about the environment, about climate change, and we have to be less consumers – but maybe this is against what we do because we have to sell.”

“I think we have to have clothes that do more, or are the best quality – for me, it’s the opposite of fast fashion.”

Stella McCartney Kids

“It’s important to consider where the fabrics are coming from, especially in clothing for children. I use a lot of organic fabrics in the kids’ collection: not only is it sustainable for the environment but it is also a way of protecting children from being exposed to too many chemicals, it’s in a sense trying to provide a sense of purity.”

“Sustainability is a key element of the brand and every collection, 70% of the cotton used is organic. It’s about changing a mind-set: everyone can do really simple things to make a difference. We owe it to ourselves and the industry to do more, because it’s not only about designing clothes or accessories anymore – we must think beyond that.”

“When we start each season, we ask ourselves how can we do this in a more sustainable, responsible, and environmental way without comprising on design. In any other design industry, be it cars, architecture, technology, everything is being modernised, and I strongly believe that fashion can be modernised in the approach we all collectively take.”

Noe & Zoe

“We’ve seen a big change in people’s awareness towards the environment as we all strive to live an environmentally conscious and sustainable lifestyle – buying sustainable, eco-friendly and organic clothing is the natural thing to do. As a parent, you strive to do the best you can for your children and their future; sustainability is the result of what we want for our children: a world worth living in.”

“All Noe & Zoe’s clothing is produced in Portugal. Working closely with suppliers is extremely important to me, so I visit 4 - 6 times a year, to meet the people who work for us, ensure they’re paid the correct wages and that we are producing our clothing as environmentally-friendly as possible.”

“A large part of our collection is made from organic cotton and we are striving to grow the percentage of organic fabrics in our collections. By having our warehouse in Portugal as well as our manufacturers, we are able to keep our carbon emissions as minimal as possible. We are also working on a transparency campaign to allow clients to meet the people who make their clothes.”

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