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Season Refresh

Season Refresh: Kids’ SS20

Spruce up your kids’ capsule collection with new, coveted pieces updated for spring

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Our Spring/Summer 2020 childrenswear line-up adopts an ecological approach to seasonal dressing by respecting planet earth and little humans. Our buyers have cherry-picked a bunch of wardrobe-worthy pieces to prep kids for the new term. Expect softened trims, bright palettes and an abundance of vegetable, fruit and original animal motifs steeped across sustainable and breathable fabrics. Here, the founders of some of our sought-after kids’ brands reveal the inspirations behind their collections…

MINI RODINI

"For this collection, I was inspired by Princess Diana. There is so much that was powerful about her. Her life was a such a touching story - a princess in a princess fairytale but without the happy ending. When she tragically passed away, she made the whole world mourn. Her legacy will live on for many generations to come. This collection is a homage to a princess that will never be forgotten. And her style was truly impeccable!"

Cassandra Rhodin, Founder and Creative Director

STELLA MCCARTNEY

"For Spring/Summer 2020, I was so inspired by the strong-hearted kids I see out on the streets marching for our planet and for a better future. These kids are the future. I took inspiration from the slogans I see emblazoned on the placards these kids march with and put them on the collection! "

Stella McCartney, Founder

"The focal point of La Coqueta’s Spring/Summer 2020 Collection has been to express a narrative of thriving nature. I wanted this range to emulate the magical ambience of spring, and the fantasia and wonder of the elements of our environment. Our colour palettes begin soft and neutral, combining chalky tones and tranquil accents with 100% cotton knits and versatile wardrobe essentials that can be worn between the seasons"

Celia Muñoz, Founder

RYLEE + CRU

"Welcome to my hometown, San Diego, California! There is so much to experience here and I feel so lucky to call this beautiful place home. The sun, sand, beach, and rolling mountains are a natural playground for all of us that are young at heart. The soft natural colors combined with subtle ocean, sun, and beach prints are the highlights of this season. Mix in some retro ‘70s vibes and new textured fabrics and you see the complete Rylee + Cru Hometown Collection"

Kelli Murray, Co-founder and Creative Director

"The theme of our spring/summer collection came from an expression commonly misheard by children - human beans. These expressions children hear and mix up are magical to me, as they lead to such humorous imagery in our minds. The collection combines the playful and innocent nature of children and a more serious and ever-so-slightly political reminder for us all - we are all human"

Sophie Demenge, Founder

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