Feature
Behind the Windows

Alternative Fragrance Festival

Our Visual Concept Team reveal the story behind our sensory window display

Shop Perfume

@LibertyLondon

Stretching along Great Marlborough Street, the Liberty windows are famed for their innovative, all-encompassing displays. In this series, our Visual Concept Team unveils the stories behind them - from initial moodboards, to completed masterpiece.

Launching in August, this year’s Alternative Fragrance Festival celebrates the stories of perfume’s greatest composers, curators, renegades and visionaries. Discover how the team translated these hidden layers and complexities into a sensory display.

“With fragrance, it’s important to evoke a sensory experience and this window display is based around the last embers of summer; a dry landscape exposed to months of hot summer sun.”

Behind the Windows: Alternative Fragrance Festival
@LibertyLondon

“The landscape is built from dunes of dark burnt sand, shells, drift wood and dried crispy flowers, set against a lilac backdrop to contrast the warm tones from the perfume to make them sing.”

Behind the Windows: Alternative Fragrance Festival

“We wanted to evoke the feeling of a sunset, casting light through the perfume bottles for the various tones of amber liquid.”

Behind the Windows: Alternative Fragrance Festival

“We created translucent plinths, making them seem warped and melted against the heat of the summer.”

Behind the Windows: Alternative Fragrance Festival

Shop Perfume

Liberty London

The browser you are using does not support HTTPS.

To continue browsing Liberty London, please install the latest version of any of the browsers listed below.

chrome logo firefox logo ie logo

Choose a browser