Behind the Windows

Liberty Fabrics

Our Visual Concept Team reveal the story behind our brand-new window display, celebrating Liberty Fabrics

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Stretching along Great Marlborough Street, the Liberty windows are famed for their innovative, all-encompassing displays. In this series, our Visual Concept Team unveils the stories behind them - from initial moodboards, to completed masterpiece.

Our latest windows celebrate the world of Liberty Fabrics - a byword for the best of Avant Garde textile design since the 1890s. Today, every bolt is the product of a bespoke production process: hand-drawn by the in-house design team, screen printed in our very own Italian mill and cared for by skilled technicians who oversee more than 150 designs.

“Our windows are inspired by the unique print and bespoke fabric production process carried out at our fabric mill in Italy.”

“The Journey from design to product involves many fascinating techniques, from hand-painting in our London design studio through to bespoke print production with our team in Italy.”

“We wanted to nod to the industrial environment, contrasting its machinery and against the beautiful Liberty print collections.”

“The juxtaposition of the industrial textures and factory fittings enhance and elevate the contrasting bold and delicate floral patterns.”

“The use of film footage explains the detail and beauty of the process, informing the customer of this exciting journey, showing the care and consideration each fabric goes through before it is enters our store.”

Liberty London

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