Calling All Artists: Your Canvas Awaits
The Search for our Liberty Beauty Advent Calendar 2027 artist begins.
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Liberty Open Call is live!
The search for our 2027 Beauty Advent Calendar Artist begins
Enter now. Your canvas awaits*Entries are managed via Dapple, our external submissions platform.
For over a decade, the Liberty Beauty Advent Calendar has marked a momentous moment in each and every year. More than simply a calendar, it's a collectible treasure, a piece of storytelling marking the start of the festive season and, crucially, it is a work of art in its own right.
Now, for 2027, we're inviting our artistic community to help craft the next chapter of our most iconic creation: with an open call to find the artist who will design the Liberty Beauty Advent Calendar 2027.
We're asking artists from across the UK to share their interpretation of the Liberty Beauty Advent Calendar, in a design that captures the heritage, eccentricity and magic of Liberty at Christmas.
For over 150 years, Liberty has been a beacon of creativity, discovery and artistry: proud champion of creative culture and supporter of emerging artistry. As we begin this open call, we continue this legacy anew: embarking on a creative journey to discover and collaborate with an artist that captures the magic of Liberty.
The winning artist has the chance to see their work adorning Liberty's iconic Beauty Advent Calendar for 2027, becoming a key visual moment in thousands of festive memories.
Following the judging process, the winner will work alongside Liberty’s in-house teams to develop their design, with the journey captured on Liberty’s social and digital channels. In addition, they will receive £15,000 in recognition of their work.
Submissions are now open, and will close on 29th July 2026.
What We're Looking For:
Inspired by Liberty's iconic flagship store and location, create a Christmas-themed interpretation of Liberty's Tudor building (front, back, sides and roof). Your artwork should be brought to life with supporting scenes of London surrounding the store, celebrating Liberty's role at the heart of culture.
Each concept will be judged on its strength and clarity of creative narrative; distinctiveness of style and point of view; and its depiction of an identifiable but innovative interpretation of the Liberty building.
How to enter
Enter now. Your canvas awaits*Entries are managed via Dapple, our external submissions platform.
When you’re ready to share your concept, you can upload it via our submissions platform. As part of your entry, you will need to submit:
- The Artwork as a PDF file (10MB max)
- Artist Biography: including name and contact details.
- Design Research and Creative Narrative: show us what inspired your design and how you developed your concept. Include up to three development sketches and up to 250 words of accompanying narrative.
Each entry must contain only one artwork. Please note, submissions close on 29th July 2026.
What you need to know
- Entrants must be aged 18+ and based within the UK.
- This competition is not open to Liberty employees.
- AI submissions are not permitted.
- Finalists must be willing to visit Liberty’s head office in central London to present their work to a judging panel in the final round (travel costs paid up to £200).
What happens next?
- Submissions close at 23:59 on 29th July 2026.
- The finalists will be contacted directly by Liberty by 31st July 2026.
- A final round will be held in our London HQ in early August, with artists presenting their concepts to a panel of Liberty experts.
- Once the winner is selected, the artist will work closely with the Liberty’s in-house teams to finalise the design for the Liberty Beauty Advent Calendar 2027.
- In 2027, the final winning design will be revealed to the public when the Liberty Beauty Advent Calendar launches!
