Dubbed beauty's answer to Marie Kondo, Trish McEvoy is a pro makeup artist-turned-beauty industry pioneer with a lifetime of experience under her brush belt. Her unshakeable determination to bring confidence, convenience and joy to makeup lovers inspired the brand's revolutionary makeup planner - a dream for the fastidious. Here, she unpacks her top tips for routine renovation, to help you de-clutter and, in turn, reclaim a few extra minutes in bed.
Start by looking objectively at what you actually use. When you carry out your daily routine, what are the products that make a difference to you? What brings you beauty confidence? What are your "desert island" must-haves?
Separate what you use every day from what you use for nights out and special occasions. Many people get samples or buy something that they do not consistently use - these items don't need to be in your main space.
Understand when to rid your makeup bag, planner or drawer of the products that have got to go:
- Mascara, eye liners, Instant Eye Lift - every three months
- Vitamin C creams, primers, liquid liners - every four months
- Shadows, bronzers, blushers and any SPF - every six months
- Foundations and concealers - up to a year
My one-of-a-kind Power of Makeup Planner creates the ultimate curated portable vanity that allows you to be prepared and organised wherever you are.