How-to
Trish McEvoy

Makeup, Minimised

Streamline your repertoire with tips from the Marie Kondo of makeup

Shop Trish McEvoy

Dubbed beauty's answer to Marie Kondo, Trish McEvoy is a pro makeup artist-turned-beauty industry pioneer with a lifetime of experience under her brush belt. Her unshakeable determination to bring confidence, convenience and joy to makeup lovers inspired the brand's revolutionary makeup planner - a dream for the fastidious. Here, she unpacks her top tips for routine renovation, to help you de-clutter and, in turn, reclaim a few extra minutes in bed.

CATALOGUE YOUR BEAUTY CABINET

Start by looking objectively at what you actually use. When you carry out your daily routine, what are the products that make a difference to you? What brings you beauty confidence? What are your "desert island" must-haves?

DIVIDE & CONQUER

Separate what you use every day from what you use for nights out and special occasions. Many people get samples or buy something that they do not consistently use - these items don't need to be in your main space.

LEARN WHEN TO LET GO

Understand when to rid your makeup bag, planner or drawer of the products that have got to go:

- Mascara, eye liners, Instant Eye Lift - every three months
- Vitamin C creams, primers, liquid liners - every four months
- Shadows, bronzers, blushers and any SPF - every six months
- Foundations and concealers - up to a year

PLAN YOUR PLANNER

My one-of-a-kind Power of Makeup Planner creates the ultimate curated portable vanity that allows you to be prepared and organised wherever you are.

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