Vegan Truths

Cruelty Free Skin Care Brands & Beauty Products

As the beauty industry cleans up its act, we call out the animal friendly beauty brands to add to your list

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Whether a reflection of your lifestyle choices, or a curiosity sparked by your active conscience, an education in animal friendly beauty is invaluable – and you might be pleasantly surprised. Here, we conduct a who’s who of vegan and cruelty free beauty, shining a spotlight on the breakthrough brands – some of which have always been clean, and others choosing to take fresh action – that practice honesty, transparency and ethical awareness.


“We believe it is more humane to test cosmetics on New Yorkers than on animals”

All-time vegan brand Le Labo is a fragrance rarity. With a catalogue of animal-derived ingredients in its note collection – not to mention animal testing – fragrance has been the last to join the vegan beauty party. Luckily, Le Labo places emphasis on artisanship, with a completely vegan, cruelty free fragrance collection that celebrates the fruits of nature – and a stellar body care line-up to match.

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“All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch. All of our products have an emphasis on organic, high quality and food-grade ingredients.”

The clue is in the name with cult skin care brand Herbivore. Born in the kitchen of its Seattle-based founders, the brand places emphasis on a love of animals and a gratitude towards the nature from which its products are made. Not only are Herbivore’s rave-reviewed skin heroes vegan and cruelty free, they also contain 100% natural ingredients – all ethically sourced from within the United States.

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“We do not outsource to any third-party companies ensuring that the integrity of our process remains intact and the product is never compromised.”

Reinventing the workings of the typical beauty brand, Seed to Skin prizes a rare combination of home-grown raw ingredients and advanced molecular science. Many of the botanicals that feature in its vegan friendly skin care products are grown organically on the Tuscan estate where the brand was born, and otherwise sourced from organic cultivators on micro-farms around the world – allowing full control over the quality and content of formulas.

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“We have reformulated over half of our collection to be compliant with vegan standards by innovating new, cruelty free ingredients without sacrificing efficacy or luxury.”

Working its way towards a fully vegan collection – pledging a full transformation by 2020 – cruelty free makeup innovator Hourglass does just that in every aspect. Having already reformulated the majority of the collection, including all bestsellers, Hourglass still crafts the colours, cover-ups and tools we know and love to the same exceptional degree.

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“Being a cruelty free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.”

While they’re not Certified Vegan (a handful contain beeswax, honey or whey-based protein), the overwhelming majority of Aveda’s cruelty free beauty products contain no animal-derived ingredients. This hair care-led, essential oil-fueled beauty brand prides itself on its committal to caring for animals and wildlife – which is what inspires its collection of holistic, plant-based beauty heroes.

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