The Purity Pioneer


The Icelandic skin care brand’s home-grown ingredients go under the microscope with co-founder and scientist, Dr.Björn


BIOEFFECT has mastered the art of anti-aging, which is no easy feat. The Icelandic skin care pioneer harnesses the use of biotechnology, but behind the science, it’s real secret is purity. The natural and skin-identical ingredients it employs are inspired by the vast Icelandic landscape and developed with the earth in mind. Here, BIOEFFECT Chief Scientific Officer and co-founder, Dr.Björn, decodes the science behind the three hero ingredients that feature in every formula…


WHAT IT IS... BIOEFFECT was founded by three Icelandic scientists when they discovered, after ten years of research, a way to bioengineer a plant-based human replica of EGF (Epidermal Growth Factor) in barley plants. It is one of the most important growth factors for skin, helping to boost the production of collagen and elastin to keep it healthy, dense and youthful looking.

WHAT IT DOES... Suitable for all skin types, BIOEFFECT’s EGF products replenish the body’s own natural supply of EGF and rejuvenate skin cells, thus helping to slow the aging process. With application of BIOEFFECT EGF products, skin retains the ability to restore itself for longer. Therefore, they can be used to prevent, postpone, or reduce signs of aging as well as maintain or repair mature skin. You can’t start soon enough; your skin will thank you later.

"Our EGF is uniquely pure, produced in barley that is grown in abundant, inert volcanic pumice in an ecologically-engineered greenhouse in Iceland using geothermal energy and Icelandic water."


WHAT IT IS... Another vital substance found naturally in skin that is critical in maintaining skin hydration. It is a humectant, meaning it draws moisture from its surroundings and can retain vast amounts of water.

WHAT IT DOES... Enhances skin’s moisture levels better than most other ingredients, making it look and feel plumper, softer and smoother. It works for any skin type, even very sensitive, and is a great hydrating option for oily or breakout-prone skin, as it something the skin inherently understands.

"A single gram of Hyaluronic Acid has the impressive ability to hold up to six litres of water."


WHAT IT IS... Icelandic groundwater is incredibly pure as it is geologically filtered through layers of inert volcanic lava meaning, so it can be consumed straight from the source with no need for any chemical purification.

WHAT IT DOES... It is very soft, meaning it has a low concentration of hard minerals such as calcium and magnesium that can potentially dry or irritate the skin. Water is the key to life and to healthy, beautiful, and radiant skin, which is why we are proud to use Icelandic water in BIOEFFECT products.

"Water is one of the most abundant of Iceland’s natural resources. Glaciers blanket more than a tenth of the entire island, river systems snake through all regions, and there are over 10,000 waterfalls found in the country.”

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