Sustainable practice makes perfect – and it’s proved possible by an ever-growing number of heroes in beauty. From niche maisons to big industry names, brands are increasingly taking responsibility for their products, packaging and processes - preaching transparency from concept to consumption. Sharing their worldly feats, fueled by progression, innovation and outside-the-box-thinking, meet the trailblazing brands setting standards for the future.
REN Clean Skincare
Pledging to be zero-waste by 2021, REN Clean Skincare products respect your skin, and our planet.
Expanding on its wealth of awards for clean and natural formulas, the brand won ‘Best Packaging’ at the 2018 Sustainable Beauty Awards for its new and improved body wash bottle, made from reclaimed ocean plastic.
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"We recognise that we’re still using plastic to hold our formulas, but with your help, (and our recycled bottle proves this) it doesn’t have to drop into the single-use category at all."
At Aveda, environmental sustainability is non-negotiable, guided by the belief that nature should not only be cherished, but protected.
Alongside its efforts to expand recycling initiatives, AVEDA is the first beauty brand to use 100% post-consumer recycled PET – now making up more than 85% of the collection.
"In 2008, we pioneered the first ever rigid plastic caps recycling program in the United States to raise awareness to the alarming amounts of plastics polluting our planet."
Clean and sustainable, Sana Jardin is the luxury fragrance house empowering Moroccan women through flower recycling.
Born into The Beyond Sustainability™ movement, this brand is a fragrance world first. Created primarily as a vehicle for social change to power social impact, the perfumes are the product of female empowerment - a win-win model.
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"We create fragrances to transport and seduce, but also give the wearer a role in this cycle of change. Empowering all women in its circle, from harvester to consumer."
Committed to sustainability, Davines’ conscious hair care products are developed with ethics at the core.
To offset environmental impact, the brand has been using renewable energy from natural sources to supply its plants and offices since 2006 – and runs projects to inspire and implement the same zero-impact work ethic in hair salons globally.
"By creating ‘beauty’ we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love."
Fully vegan and anti-animal testing, Herbivore is free of all synthetics and uses recyclable packaging.
Built on the concept of clean, kind beauty, Herbivore makes naturally effective skin care seem effortless – it’s the food-grade, GMO-free and organic ingredients that do all the work.
"We are proud to march out an army of all-natural, hand-made, truly good-for-you, sustainably sourced, chemical-free skincare and beauty products that not only allow you to look your best, but help you feel your best too."
Aurelia Probiotic Skincare
Aurelia Probiotic Skincare ensures consistently ethical and sustainable practices when sourcing its precious bioorganic botanicals by partnering with PhytoTrade Africa.
Multi-award-winning for its sustainability efforts, the brand’s partnership with PhytoTrade Africa guarantees fair trade, responsibly sourced, organic ingredients, assessed and selected specifically for its products.
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"Our brand essence is Intelligent Skincare with Integrity and we are transparent in all we do."