Feature
Beauty Heroes

Decoded

We debunk the best beauty and skincare products no bathroom shelf should be without

Shop the edit

@LibertyLondon

With so many ‘cult’ products promising to deliver, it can be hard to know which lauded heroes will really work their magic on you. To shed some light, we’re stripping the best beauty products right down to the base. No complicated jargon - just real ingredients, real usage and real results. Prepare to be enlightened…

Davines Oi All-in-One Milk

IN A NUTSHELL

Famous for its unparalleled ability to control flyaways without weighing hair down, this cult leave-in conditioner from Davines imparts volume, shine and silk-like softness in a single, feather-light spritz. Packed full of natural ingredients that carry science on their side, this spray-in solution is the beauty industry’s most iconic mane-tamer for all hair types, from fine and static to coarse and frizzy.
Shop Oi All-in-One Milk

WHAT MAKES IT
Packed full of fibre- and follicle-loving extracts, it contains a secret weapon for sun and environmental protection: roucou oil from the Lipstick Tree. A favourite among the inhabitants of the Amazonian rainforest, it’s also 100-times richer in beta-carotene than carrots, which maintains hair’s colour and vibrancy – the only thing it can’t do better is improve your eyesight in the dark!

THE TIP
Mist 10-15 spritzes onto toweled or dry hair, focusing on roots as well as ends.

Bobbi Brown Glow Stick

IN A NUTSHELL

A sun-soaked weekend getaway compressed into a handy retractable tube, this instant complexion-brightening highlighter stick boosts skin’s luminosity with warm, dewy radiance and a healthy bronzed tint. Cast bronzer, blush, and even your compact mirror aside in favour of this effortless-to-apply multi-tasker for a post-holiday glow all year round – and hydration that reigns superior!
Shop Glow Stick

WHAT MAKES IT
This non-reflective, easy-blend highlighter is rich in emollients for natural-looking radiance that steeps all skin types in essential moisture.

THE TIP
Sweep this silky cream formula over the high points of the face, blend with your fingertips, and glow.

Sol de Janeiro Brazilian Bum Bum Cream

IN A NUTSHELL

Needing no introduction, this Vogue award-winning moisturiser comes straight from the home of the ultimate beach body to deliver hydration, firmness and a sun-lit shimmer at once. Its cult status is all thanks to natural brightening and tightening properties which work magic on dry and dull skin – plus a delicious pistachio caramel fragrance that’ll leave your skin scented as if it’s fresh out of a spa. While it may not quite be a Brazilian beach body in a tub, it’s a satisfyingly close second.
Shop Brazilian Bum Bum Cream

WHAT MAKES IT
An all-Brazilian ingredient line-up of capacu butter, açaí, and coconut oil is blended with the shimmer of natural mica and a secret Amazonian extract, guaraná, which is rich in caffeine to firm and tighten minor lumps, bumps and wobbles.

THE TIP
Treat yourself to a gentle massage on application, not only because you deserve it, but also to increase circulation for a smoother finish with a healthy colour. Concentrate on less firm areas such as the legs, stomach, arms and buttocks to reap the full benefits of this miracle moisturiser.

Kiehl’s Crème de Corps

IN A NUTSHELL

This ultra-rich, supremely hydrating body butter gives skin everything it needs and more for a grease-free, fast dry finish. The sumptuous yet fast-absorbing formula treats dry skin to day-long hydration and extreme nourishment, thanks to a skin-quenching blend of natural powerhouse moisturisers.
Shop Crème de Corps

WHAT MAKES IT
A brand-signature blend of intensively hydrating ingredients includes shea butter, avocado oil and squalene, which, despite its odd name, is the ultimate thirst-quencher.

THE TIP
Massage onto skin straight after bathing, and repeat the routine for ten days straight to start reaping the long-term benefits of this transformative moisturiser.

Nars Liquid Blush in Orgasm

IN A NUTSHELL

The iconic, apply-it-anywhere shade from Nars is the perfect pink for lips and cheeks. Famed for its natural flush-giving finish, Orgasm now comes in this buildable liquid blush formula, which nourishes and moisturizes skin while it tints. What’s more, it’s laced with a soft gold shimmer to leave cheeks all aglow.
Shop Liquid Blush

WHAT MAKES IT
Whoever said blush was just for looks? This one’s enriched with skin-loving monoi and tamanu oils for an intense hit of moisture and natural-looking radiance.

THE TIP
A single drop is all it takes to create a natural, rosy glow. Simply pump into your palms, warm with your fingertips and blend onto the apples of your cheeks.

Seed to Skin The Alche’Mist

IN A NUTSHELL

A harmonious marriage of science and nature, Seed to Skin’s The Alche’Mist is a serum that tells a story. Nurtured from seed in the Tuscan countryside, only the purest natural ingredients go into this deep-penetrating, regenerative elixir, designed with a unique spray delivery method for a super-simplified skin care ritual.
Shop Super Active Serum Spray

WHAT MAKES IT
All ingredients inside this beautiful green glass bottle - which include bergamot and thermal plankton - are home-grown on the grounds of Borto San Pietro, Seed to Skin’s 13th Century Tuscan estate-come-five-star retreat, then blended in its on-site laboratory.

THE TIP
Cleanse and tone your face as you usually would, then spritz away. Follow with your favourite moisturizer for a well-rounded routine, morning and night.

Frank Body Original Coffee Scrub

IN A NUTSHELL

Prizing our favourite morning pick-me-up as its main ingredient, Frank Body’s Australian-made formula is the coffee scrub that started it all. This supremely softening, purifying, glow-revealing treatment stimulates the body on the outside only, using all-natural, vegan-friendly, cruelty-free ingredients – in other words, it ticks all the boxes modern skin care should.
Shop Original Coffee Scrub

WHAT MAKES IT
A delicious, plant-based line-up that smells good enough to eat – premium Robusta coffee, sweet almond oil and essential vitamins with a sprinkling of sea salt.

THE TIP
Buff your entire body twice a week, or up the dosage to three times if trying to tackle particular lumps, bumps or scarring.

Dizziak Deep Conditioner

IN A NUTSHELL

Giving coarse, frizzy and textured hair the intense hydration and nourishment it deserves, Dizziak’s revolutionary deep conditioner is the ultimate shine enhancer. Rich and buttery, its silicone-free formulation provides long-lasting moisture without weighting hair down. The best part? It gets to work in just five minutes.
Shop Deep Conditioner

WHAT MAKES IT
Dizziak’s punchy monochrome tube hosts a hard-hitting assortment of naturally nourishing powerhouses, including inca inchi oil, babassu oil, argan oil, shea, quinoa protein and aloe vera.

THE TIP
Massage in to clean, damp hair from root to tip. Leave on for five minutes for a quick fix, or 30 for a more intense moisture boots, before rinsing well with cool water. Best used once or twice a week.

”My conditioner is the product I always dreamed of! With babassu, Inca inchi, quinoa protein and argan oil, its rich formula has no harsh chemicals and leaves my hair feeling soft, shiny and incredibly hydrated"

Loretta de Feo, Dizziak Founder

Hourglass Veil Mineral Primer

IN A NUTSHELL

A lightweight, silky, water-resistant primer that reduces pores, redness and fine lines - smoothing over rough skin to create a flawless finish. Post application, makeup glides on and stays put for hours. What’s more, it offers a broad SPF 15 protection. Did we mention its vegan-friendly?
Shop Veil Mineral Primer

WHAT MAKES IT
Free of oil, fragrance, parabens, gluten, sulphates and phthalates, this complexion enhancer is enriched with titanium, zinc oxide and broad spectrum SPF15.

THE TIP
Apply half to one pump of primer to clean, moisturised skin prior to concealer, foundation and powder. We recommend starting with areas you tend to lose makeup fastest, such as the nose and chin.

“Veil Mineral Primer is our number one bestseller worldwide. It fixes everything, from redness to fine lines. I often forget how amazing it is until I stop wearing it for a bit. Makeup just doesn't look as good or last as long without it.”

Carisa Janes, Hourglass Cosmetics Founder

Hair Rituel by Sisley Revitalising Fortifying Serum for the Scalp

IN A NUTSHELL

Fine, brittle, lacklustre hair be gone! This potent, energising serum targets the root to enhance hair’s strength, volume and density – protecting its natural colour and making it more resistant to damage. With an ultra-light, non-greasy formulation, it leaves the scalp soothed, conditioned and comfortable.
Shop Revitalising Fortifying Serum

WHAT MAKES IT
A high-concentration of plant-based extracts, proteins, vitamins and minerals, with a refreshing fragrance to boot.

THE TIP
Drop three pipettes-full of serum, section by section into parted hair, massage in and leave to absorb. Use as an intensive treatment every two days for a month, then twice a week for two months for maintenance.

Legology Air-Lite Daily Light Lift for Legs

IN A NUTSHELL

Looking for summer-ready legs without months of daily squats? Say hello to Legology’s Air-Lite Daily Light Lift for Legs, a revolutionary cream that contours, lightens and helps to aid fluid retention and reduce puffiness. With a cooling sensation and fresh lemon scent, this rich cream rejuvenates and energises from the toes up - discouraging cellulite and treating aches, pains and fatigue.
Air-Lite Daily Light Lift for Legs

WHAT MAKES IT
The cream is enriched with caffeine and cantella asiatica leaf extract, which work to aid lymphatic drainage and fire up circulation.

THE TIP
After your daily shower, apply the cream in long upward strokes from ankles to knees and massage upwards to the thighs and buttocks.

”I developed Air-Lite Daily Lift For Legs specially to be used for massaging the legs, but also so it would absorb quickly, leaving skin supple and lemon-scented. The whole point is that it’s a joy to use, not a chore.”

Kate Shapland, Legology Founder

PIXI GLOW TONIC

IN A NUTSHELL

This aptly named, award-winning toner brightens, tightens and - you guessed it – leaves skin all aglow. Suitable for all skin types, those with larger pores will see the best results, since the solution gently exfoliates and clarifies.
Shop Glow Tonic

WHAT MAKES IT
Free of oil and alcohol, Pixi Glow Tonic contains glycolic acid, which helps in the removal of dead skin cells, as well as aloe vera to soothe.

THE TIP
To apply, soak cotton pads in the solution and gently swipe across the face. Glycolic acid can make skin more susceptible to sun damage, so be sure to follow with an SPF if using in the daytime.

“Glow Tonic preps the skin beautifully, it hydrates, soothes, giving your skin that famous Pixi glow, as well as improving the texture of your skin. It is gentle enough to use daily as an exfoliating toner that ensures that the rest of your skin care steps perform better and your base looks flawless.”

Petra Strand, Pixi founder

VINTNER’S DAUGHTER ACTIVE BOTANICAL SERUM

IN A NUTSHELL

Formulated to combat all manner of skin gripes, from loss of elasticity to decreased density, fine lines and wrinkles to hyperpigmentation, this botanic facial oil repairs and replenishes to leave skin glowy, even-toned and breakout free.
Shop Active Botanical Serum

WHAT MAKES IT
A powerful blend of over 22 nutrient-rich botanicals and essential oils, strategically formulated to restore skin's balance, texture and natural radiance.

THE TIP
Forget complicated routines; after cleansing, rub the oil between the palms to activate and distribute the product, before applying to the face with a simple push-press technique.

“Delivering the most optimal ratios of 60+ of the most skin-beautifying nutrients, Active Botanical Serum transforms even the most sensitive complexions into balanced, radiant and healthy skin."

April Gargiulo, Vintner’s Daughter founder

LAURA MERCIER LOOSE SETTNG POWDER

IN A NUTSHELL

The easiest route to a flawless face, Laura Mercier’s lightweight powder provides a touch of sheer coverage and locks down makeup for all-day wear.  The smooth formation absorbs oil to reduce shine without settling into pores and fine lines.
Shop Loose Setting Powder

WHAT MAKES IT:
Formulated with the brand's light reflecting 'cashmere talc', the silky powder blurs the appearance of imperfections, while adding a subtle touch of colour.

THE TIP:
Apply after foundation and concealer but before powder-based makeup for a perfectly set, long-lasting base. Can also be worn alone to add a natural tint to naked skin.

SKIN LAUNDRY SLEEPCYCLE PILLOWCASE

IN A NUTSHELL

Sorry to be the bearer of bad news: your pillowcase is a reproductive playground for bacteria. Fear not though, Skin Laundry’s ingenious Sleep Pillow keeps the bad stuff at bay night after night - promoting clearer skin and a noticeable decrease in breakouts.
Shop SleepCycle Pillowcase

WHAT MAKES IT:
Made from 100% cotton with a 300 threadcount, Sleep Pillow is treated with silver ions, which eradicate bacteria before they have a chance to multiply beneath you.

THE TIP:
Proven effective for up to 50 washes, sleep in peace knowing cleaner, healthier skin awaits you in the morning.

LIXIRSKIN VITAMIN C PASTE

IN A NUTSHELL

An innovative, five-15 minute daily mask that helps tackle free radicals, boost collagen, support elastin and regulate melanin for a vibrant, smoothed, even-toned complexion. What’s more, this multi-tasker also provides a level of natural sunscreen protection.
Shop Vitamin C Paste

WHAT MAKES IT:
Vitamin C has multiple benefits for the skin, including evening out irregular pigmentation and boosting collagen production. Most effective in acid form, LIXIRSKIN have combined the molecule with L Ascorbic Acid 10% and create a safe, rinse-off formula.

THE TIP
Massage onto the face with damp fingers, leave on for up to five minutes and then rise off. For less hurried days, you can leave on for up to 15 minutes.

FRANCES PRESCOTT TRI-BALM

IN A NUTSHELL

A powerful multi-tasker, Tri-Balm cleanses, exfoliates and moisturises in one. Expertly blended into a spill-proof, fuss-free formula, this beeswax and oil-based balm effortlessly melts away impurities. It may be the new kid on the skincare block, but it’s hands-down the fastest way to simplify your daily routine. Also makes a mighty fine travel companion.
Shop Tri-Balm

WHAT MAKES IT
Enriched with starflower, oats and beeswax to fight impurities, this substantial, long-lasting balm stick is also packed with exfoliating pumpkin enzymes and ultra-moisturising hyaluronic acid which renew and re-plump.

THE TIP
Apply to face and neck morning and night, gently massaging using upward circular movements. Tri-Balm emulsifies with water, but we like to remove with a muslin cloth for a clean-feeling finish.

"We created our gorgeous Tri-Balm to offer a three-in-one skincare essential that offers convenience and luxury in one step, without compromising on great results."

Frances Prescott

MARIO BADESCU DRYING LOTION

IN A NUTSHELL

Say goodbye to blemish woes: Mario Badescu’s Drying Lotion takes the redness out of angry spots as you sleep. With an easy-to-use, leave on formula, this fast-acting concoction soothes and relieves without irritating the skin. Whatever your skin type, when it comes to reducing badly-timed breakouts, there really is nothing like it.
Shop Drying Lotion

WHAT MAKES IT
Helping to reduce redness and swelling, calamine lotion is blended with pore penetrating salicylic acid to exfoliate dead skin cells and reduce sebum production. Sulfur and zinc oxide are also added to the mix, working together to draw out impurities.

THE TIP
Whatever you do, resist the urge to shake the bottle! Dip a cotton bud into the pink sediment at the bottom and the bottle and dot onto skin. Leave on as you sleep and, voilà.

ESCENTRIC MOLECULES MOLECULE 01

IN A NUTSHELL

Molecule 01 is made from just one aroma-molecule, the Iso E Super – and it has an incredible effect when worn on the skin. This bestselling perfume has a subtle, velvety-woody note which vanishes and resurfaces throughout the day, creating a deep sense of enticing allure without seeming overt or obvious. There really is nothing quite like it.
Shop Molecule 01

WHAT MAKES IT
Escentric fragrances are created in pairs: first is the Molecule Fragrance, containing nothing but one exceptional aroma-molecule; and second is the Escentric Fragrance, which contains an overdose of the same molecule, underscored by a blend of other perfume notes.

THE TIP
Created to blend with your natural pheromones, this is more of an effect than a scent. Experiment with how many spritzes work for you. .

AESOP RESURRECTION AROMATIQUE HAND BALM

IN A NUTSHELL

Dry hands rejoice; Aesop’s aromatic hand balm hydrates even the thirstiest skin without leaving greasy residue. Created to nourish hard-working hands and cuticles, aromas of lavender and cedarwood work to revive the senses.
Shop Aromatique Hand Balm

WHAT MAKES IT
A fragrant blend of botanicals and skin-softening emollients: sweet almond, coconut oil, mandarin rind, lavender oil and shea butter.

THE TIP
Just a small pump of this readily absorbed formula softens rough skin, cuticles and nails. Suitable for use all over the body, it also works wonders for a foot massage.

3.imageMeta.altText

Davines Oi All-in-One Milk

3.imageMeta.altText

Bobbi Brown Glow Stick

3.imageMeta.altText

Sol de Janeiro Brazilian Bum Bum Cream

3.imageMeta.altText

Kiehl's Crème de Corps

3.imageMeta.altText

Nars Liquid Blush in Orgasm

3.imageMeta.altText

Seed to Skin The Alche’Mist

3.imageMeta.altText

Frank Body Original Coffee Scrub

3.imageMeta.altText

Dizziak Deep Conditioner

3.imageMeta.altText

Hourglass Veil Mineral Primer

3.imageMeta.altText

Hair Rituel by Sisley Revitalising Fortifying Serum for the Scalp

3.imageMeta.altText

Legology Air-Lite Daily Light Lift for Legs

3.imageMeta.altText

PIXI GLOW TONIC

3.imageMeta.altText

VINTNER’S DAUGHTER ACTIVE BOTANICAL SERUM

3.imageMeta.altText

LAURA MERCIER LOOSE SETTNG POWDER

3.imageMeta.altText

SKIN LAUNDRY SLEEPCYCLE PILLOWCASE

3.imageMeta.altText

LIXIRSKIN VITAMIN C PASTE

3.imageMeta.altText

FRANCES PRESCOTT TRI-BALM

3.imageMeta.altText

MARIO BADESCU DRYING LOTION

3.imageMeta.altText

ESCENTRIC MOLECULES MOLECULE 01

3.imageMeta.altText

AESOP RESURRECTION AROMATIQUE HAND BALM

Liberty London

The browser you are using does not support HTTPS.

To continue browsing Liberty London, please install the latest version of any of the browsers listed below.

chrome logo firefox logo ie logo

Choose a browser