SIR

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Founded by Sophie Coote and Nikki Campbell in 2015, Australian label SIR was initially conceived to fill the gaps in their wardrobes with minimal, design led pieces. Standing for Separates, Intimates and Ready-to-Wear, the brand’s experiments with high quality materials and innovative construction techniques have since garnered it a well-deserved cult following. Drawing upon ’70s references and the laid-back aesthetic of Sydney’s Bondi Beach, SIR’s considered collections bring Antipodean style into the spotlight.