Ideo Parfumeurs

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With a global approach to curating their distinct scents, and exclusive to Liberty, IDEO Parfumeurs' founders Ludmila and Antoine Bitar are masters of telling a story through scent. Drawing inspiration from Mediterranean locations and the rich history and culture of their home city Beirut, IDEO Parfumeurs takes its name from the French term 'Ideal Olfactif' - in other words, the olfactory excellence this exciting brand has introduced through their exquisite and exotic scents.