Daisy London
Daisy London began in 2009, when co-founder Ruth Bewsey set out to design the pieces missing from her own jewellery box. Created in London, the brand chooses timeless over trend, making jewellery to be worn every day until it quietly becomes part of your story. Meaning runs through every collection, from the Chakra bracelets that first made its name to its signature daisies and gemstones chosen for what they symbolise. Collaborations have brought new voices into that story, from Estée Lalonde’s sunburst signets and T-bar necklaces to the playful pearls, lucky charms and jewellery cases from Shrimps. Crafted in sterling silver or with an 18ct gold-plating, each piece is made to be worn, loved and passed on.
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