Liberty London

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Having collaborated with fashion brands for the best part of a decade, in 2016 Britain’s favourite cool-girl Alexa Chung launched her namesake label. Collections draw on a range of Chung’s personal muses - icons of literature, music and film - filtering them through the designer’s unique aesthetic point of view and adding a dose of her British sense of humour. At ALEXACHUNG feminine flourishes and gamine tailoring reign.

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    A bow-adorned peplum shirt cut from breathable white cotton by ALEXACHUNG, the eponymous fashion line from Britain’s best-dressed muse turned fashion designer.


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