Be Curly Shampoo 1L
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This Aveda Be Curly shampoo gentle cleanses and enhances curls, combats frizz and boosts shine on curly or wavy hair.
- Part of Aveda's 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%
- Wheat protein and an organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
- A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences
- Vegan; Cruelty-free
Aveda is a world leader in making plant-based skincare products that are both effective and ethical. Led by its founder Horst Rechelbacher, the Minnesota company was one of the first in the world to move towards an environmentally friendly structure (today the 100% renewable energy-powered company uses 100% recycled packaging). But what really sets the brand apart is its products. Clinically tested, all natural and much loved by customers around the world, the skincare products at the heart of the brand are some of the best in the world.