Interview
The Dark Side of Liberty

Julie Verhoeven

The renowned British illustrator on her Liberty London illustrations

Shop the inspiration

@LibertyLondon

The Dark Side of Liberty

Julie Verhoeven

The renowned British illustrator on her Liberty London illustrations

Shop the inspiration

London-based, Kent-born artist, illustrator and designer Julie Verhoeven has applied her creative genius to everything from fine art sculptures, to major fashion installations and videos. As part of our summer exhibition, Verhoeven, whose illustrative style echoes the seminal work of Gerald Scarfe and his animated album cover for Pink Floyd’s The Wall, explores the idea of subcultures in the digital age with a bespoke series of psychedelic illustrations and animations. A meditation on the pressures of modern life and the philosophical choices it throws at us, Verhoeven’s work also celebrates the Liberty Modern man and plays a key part in the relaunch of our menswear department. We took five with the renowned British artist to get the lowdown on her thought-provoking works.

Why were you keen to take part in this project? Impossible to resist.

You were inspired by Pink Floyd’s debut single, Arnold Layne. Why? It’s visually evocative and a curious, bonkers, debut release from the band.  I enjoyed the controversy surrounding its theme of transvestism and Syd Barrett’s presence and prominence.

Why do you think Pink Floyd made such an impact? Defiantly original work, packaged and presented by tour de force graphics and art direction.

Why were you keen to take part in this project? Once I had overindulged in as much Pink Floyd, Liberty and Hipgnosis as I could visually absorb, I relaxed and let my emotions lead.

Julie Verhoeven's Dark Side of Liberty
Shop the inspiration

What was your creative process? Excitement, followed by fretting, followed by voracious looking and collating, followed by a frenzied output, followed by a less than easy edit.

What reaction do you hope people will have to your work? Intrigue, I hope.

How would you describe the modern Liberty London man? I imagine he can be anyone you want him to be. Refreshingly egalitarian, I think.

Julie Verhoeven's Dark Side of Liberty
Shop the inspiration

What is it about Soho that allows subcultures to thrive? It’s like a jovial toy town, within a heaving metropolis. Accepting of quirks.

Do you think this has changed in the digital era? Yes, subcultures have become the norm.

Which Liberty London fabrics would you most like to bring into your work? I love excess and pattern, so I would include the entire Liberty print archive if I could. They bring pleasure, especially on mass.

Julie Verhoeven's Dark Side of Liberty
Shop the inspiration

What role does music play in your work outside of this project? It supports my mental wellbeing and artistic output.  Without it I would be a sad specimen and creatively inert.

Is there a particular sub-cultural movement that resonates with you? The Mackintosh Society.

Describe your Soho… She is like a welcoming, but wacko friend.

Julie Verhoeven's Dark Side of Liberty
Shop the inspiration
Liberty London

The browser you are using does not support HTTPS.

To continue browsing Liberty London, please install the latest version of any of the browsers listed below.

chrome logo firefox logo ie logo

Choose a browser