To celebrate the beginning of spring, nature’s perennial and powerful rebirth, Byredo founder and creative director, Mr. Ben Gorham, envisaged a wild garden combined with a floral scent that would capture the strength and beauty of spring blossoms just as they reach their dramatic peak.
The result, the wonderfully entitled ‘Inflorescence’, is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of spring’s very first flowers lie at the heart; the creamy-soft allure of the magnolia blossom, its petals fully open about to drop onto beds of quivering lily of the valley or ‘May bells’ – in the language of flowers, symbolic of a ‘return to happiness’ and the joy associated with the onset of spring. Finally, and most unusually, Ben has used Jasmine at the base, again luxuriant and overgrown, a veritable riot of fresh sweetness that supports the structure and furnishes a heady close.
- Top notes: rose petals and pink freesia
- Middle notes: magnolia and lily of the valley
- Base notes: fresh jasmine
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