To celebrate the beginning of spring, nature’s perennial and powerful rebirth, Byredo found and creative director, Mr. Ben Gorham, envisaged a wild garden combined with a floral scent that would capture the strength and beauty of spring blossoms just as they reach their dramatic peak.
The result, the wonderfully entitled ‘Inflorescence’, is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of spring’s very first flowers lie at the heart; the creamy-soft allure of the magnolia blossom, its petals fully open about to drop onto beds of quivering lily of the valley or ‘May bells’ – in the language of flowers, symbolic of a ‘return to happiness’ and the joy associated with the onset of spring. Finally, and most unusually, Ben has used Jasmine at the base, again luxuriant and overgrown, a veritable riot of fresh sweetness that supports the structure and furnishes a heady close.
- Heart: Magnolia, Lily of the Valley
- Base: Fresh Jasmine
We’ve elevated our standard delivery service, guaranteeing you’ll receive your order within 3-5 working days, for the lower cost of £4.95.
We deliver to a number of International countries, our full list of countries is available during checkout. You can change your delivery country at any time using the country selector located in the footer of our site.
Click & Collect
Our Click & Collect Service is quick and simple. Choose collect my items from one UK location during checkout and we’ll email you when your order has been processed, it will be ready for collection within 3 working days.
If you are not completely satisfied with your item you may return it within 28 days for a full refund. You can return the item online using our simple service or bring it back to our flagship store in Regent St.