Mads Nørgaard launched his eponymous label in the mid-‘80s. Copenhagen-based and imbued with Scandinavian sensibilities, a slower pace of life rules at this label. Collections evolve from the same classic shapes season after season; a more relaxed approach to trends than is typical in this fast-paced industry. This is how Mads Nørgaard marks itself as unconventional. Expect laid-back tailoring and basics with a twist - just don’t expect with much certainty, each collection will turn your assumptions on their head.