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Lef is derived from the Hebrew word for heart and their studio is located in the heart of Amsterdam was not the only reason three brothers named their brand Leff. More important to them was that the Dutch meaning of this word stands for doing something that others don't dare do, like pushing boundaries. Who in the world would start making clocks these days, when time is all around us? Clocks can be technical instruments and can be pieces of art at the same time.